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Google Cloud Next 2024: AI Innovations to Supercharge UX Research
Based on this week’s keynote address, Google Cloud Next 2024 is slated to be a hotbed of cutting-edge AI solutions, and many of these advancements represent potential for the User Experience research community. We’ve identified a few key takeaways that could inform future practices to gain UX insights
Editors' Picks
Driving Innovation: How AI is Revolutionizing the Automotive User Experience
The automotive industry is ripe for a strategic fusion of AI and user-centered design. The automotive industry is about to shift gears, powered by AI, which is transforming how we design, build, and interact with cars. Imagine smarter, safer vehicles that personalize your driving experience and even predict hazards. Buckle
Personalization for Enhanced User Experiences: People Willing To Give Data to AI Platforms for Personalization
In the ever-evolving space of Generative AI, an interesting pattern emerges—users willingly divulging personal information when they think they will receive a more tailored user experience. This behavior underscores how important it is for app owners and product development professionals to streamline the customer journey, offering users seamless interaction.
Escaping Reality to Live the Dream: Evaluating the Real Estate Entertainment Experience
Different apps cater to diverse home buyers' needs and search styles with unique features. Searching for a dream home has become incredibly convenient in today's digital age. Prospective homebuyers and renters now have a plethora of real estate app options at their fingertips. A growing number of
Optimizing User Experience Design: Learning from Local News Networks
What smaller companies can learn about UX optimization and design from the challenges local news networks face. The world loves an underdog story, but being an underdog is hard work. In a world of digital media giants and national networks, local news networks face the dual challenge of upholding their
Effective Content for Unique User Personas
What product pros can learn from pro ball: an NFL user experience case study. Product professionals from designers to product managers to UX researchers have long struggled with how to serve multiple user personas. This can be especially hard when the attitudes and desires of these personas are at odds
Gameday Strategy: NFL Fans Optimize Viewing Experiences and Budgets
Fans strategize streaming platform subscriptions to watch the games they want without breaking the bank. The 2023 NFL season is the busiest yet, with 272 games over 18 weeks. Amazon holds exclusive streaming rights to Thursday night games, and several Sunday games run simultaneously on different cable networks, leaving fans
The NFL Video Playbook: Personalized User Experiences Win
From match highlights to predictions, injuries to interviews, Super Fans to Swifties, there are NFL video clips for everyone – but fans need help finding them. In 1981, MTV debuted with Video Killed the Radio Star, and since then, video has been an ever-growing part of the content landscape. Over the
2023 in Review: The AI Transformation of Travel
Leverage lessons from the travel industry, including five key ways to enhance your product by incorporating AI. Travel planning is a complex process that involves multiple variables, comparisons, and substantial deliberation. As consumers embark on the quest for seamless and personalized travel experiences, AI platforms shine for their ability to
Real Estate Market Upheaval: 5 Proven Strategies to Ensure You’re Future Proofing Your Products and Services
How businesses and product leaders are future proofing UX so unexpected external changes are unable to impact their users. No man is an island, Entire of itself; Every man is a piece of the continent, A part of the main. —John Donne Similarly, technologies can’t exist in a vacuum
Escaping Reality to Live the Dream: Evaluating the Real Estate Entertainment Experience
Different apps cater to diverse home buyers' needs and search styles with unique features. Searching for a dream home has become incredibly convenient in today's digital age. Prospective homebuyers and renters now have a plethora of real estate app options at their fingertips. A growing number of
Real Estate Market Upheaval: 5 Proven Strategies to Ensure You’re Future Proofing Your Products and Services
How businesses and product leaders are future proofing UX so unexpected external changes are unable to impact their users. No man is an island, Entire of itself; Every man is a piece of the continent, A part of the main. —John Donne Similarly, technologies can’t exist in a vacuum
Escaping Reality to Live the Dream: Evaluating the Real Estate Entertainment Experience
Different apps cater to diverse home buyers' needs and search styles with unique features. Searching for a dream home has become incredibly convenient in today's digital age. Prospective homebuyers and renters now have a plethora of real estate app options at their fingertips. A growing number of